RSS: A "Really Smart System" For Sending And Receiving Content Online

May 13, 2012
"RSS" stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS content, which is also known as RSS "Feed".

What’s good about RSS is that anyone can start using it, whether a small business marketer or a large publisher.

Many Internet users are steadily switching to RSS reading applications (also known as aggregators) to collect and monitor their feeds in one place. RSS makes it possible for anyone to review large number of sites within a short period of time.

On the other hand, RSS allows publishers an instant widespread distribution of their content to consumers.

So you want to know who publishes RSS feeds?

Some of the biggest names on the Internet now offer content via RSS.

* Yahoo!

* MSN

* CNET

* BBC News Headlines

* ABC News

* CNN News

* Amazon.com

* E-week.com

* Plus...many, many more!

I guess you want to know the reason why I love RSS technology so much. I’m saying this as a reader and not as a publisher.

Let me count the reasons:

1. No spam

2. No ads

3. No more clutter in my inbox

4. No more mails taking up a huge amount of space in my inbox.

5. No more saving newsletters to "read later" that I know will just clutter up my inbox and probably never get read (or even get deleted)

6. No more emails loaded with huge images and HTML, which take ages to download and in the process clog up my connection making it ultra-slow.

7. Being able to go and catch up on my favorite newsletter or blogs anytime I feel like it - just like relaxing and reading a newspaper.

Can you add any more reasons here?

Maybe we can make this the longest "Why I Love RSS" list there is ;)

In addition to this, thousands of weblog authors publish feeds to keep themselves connected to their readers.

Weblogs, popularly known as blogs, are a driving force behind the recent surge in interest for RSS and syndicated content. Many experts believe that in the near future, the number of top-tier sites not syndicating any content will be in the minority.
 

Tracking and Measuring RSS Feeds

May 13, 2012
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking ...
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Learning the Basics of RSS

May 13, 2012
What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a mean of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they coul...
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