Browsing Archive: May, 2012

RSS: A "Really Smart System" For Sending And Receiving Content Online

Posted by katarina leff on Sunday, May 13, 2012,
"RSS" stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS content, which is also known as RSS "Feed".

What’s good about RSS is that anyone can start using it, whether a small business marketer or a large publisher.

Many Internet users are steadily switching to RSS reading ap...
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Tracking and Measuring RSS Feeds

Posted by katarina leff on Sunday, May 13, 2012,
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking ...
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Learning the Basics of RSS

Posted by katarina leff on Sunday, May 13, 2012,
What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a mean of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they coul...
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